While perusing the web I stumbled upon a post at Ludicrous Software that mentioned a Wired article that talked about reviving the dying art of Album Covers with interactive media. My interest really piqued when I read this part:
A very simple demonstration that we’ve done takes the Gnarls Barkley liner notes and does a fly-through (using Adobe Flash Lite). You’re actually moving through the lyrics and artwork. It’s sort of like a theme park ride through the album. It’s really, really cool-looking on an iPod.
Now at this point I’m thinking to myself “Ipod!? Did he just say Ipod!?! Ipod and Flash Lite in the same paragraph!?!”
So I keep reading.
White also pointed to Warner’s Wamo pack, which gave Japanese cell phone users digital albums with ringtones, video, full tracks and artist interviews. Wamo packs aren’t new — they launched overseas a year ago. But White says Warner plans to produce more of these bundles. He also mentioned that while Wamo packs use Synchronized Multimedia Integration Language, or SMIL, for their interactive menus, Adobe’s [tag]Flash Lite[/tag] would be a better candidate for “the level of sophistication people expect from Warner Music Group’s artists.”
“Yes, YES!!” I say to myself. “This is exactly what the Flash Lite community needs!”
But then I read the next line:
(Adobe confirmed that Warner’s iPod/Flash Lite demonstrations had taken place, but said that the company “has not announced any joint plans for Flash or Flash Lite to be used in next-generation digital albums.”)
Damn.
But all hope is not lost. With Apple’s recent announcement of 100 million iPods sold, Adobe would probably love to work with Warner to get their Flash Lite client on that platform. Apple’s been pretty protective of their platforms though. The real question is will Apple let Adobe officially play in their sandbox.
Time will tell.
[tags]iPod, Adobe, Apple, Warner, Flash Lite, Wired[/tags]
ElGrecoSF
At the BREW conference last year in the Adobe booth, WMG had a Flash Lite based demo on a samsung a950 for the Red Hot Chilli Peppers Stadium Arcadium album where you could play the music video. Ringtone download wasn’t implemented in the demo. There were also other features that I don’t remember or they didn’t have time to demo.